Know Your Numbers: How to Price Events for Profit in a Cost-Conscious Market Webinar

Speakers:

Ross Cox- Co-Founder, Dispace

Ross Cox is Co-founder of Dispace, the team behind Switch venue management software, and an experienced sales and commercial professional with a track record of unlocking revenue and profitability opportunities for organisations.

Known for combining strategic thinking with a practical, no-nonsense approach, Ross focuses on improving margins, increasing utilisation and creating sustainable income streams. He brings a refreshingly honest perspective on what drives profitability in the real world — balancing commercial ambition with operational reality.

Know Your Numbers: How to Price Events for Profit in a Cost-Conscious Market Webinar

Melissa Sobo – Director of Sales, Nottingham Venues

Leading the sales strategy across a diverse portfolio of event spaces that is set within the beautiful University of Nottingham campuses.

I genuinely love what I do—building relationships, spotting opportunities and bringing people together through great events. With 30+ years across hospitality, retail and professional services, I bring a strong client-focused, commercial mindset. My focus is to deliver memorable guest experiences by collaborating effectively within teams, cultivating partnerships, and driving successful business outcomes for everyone involved.

Know Your Numbers: How to Price Events for Profit in a Cost-Conscious Market Webinar

Alice Richardson- Events & Marketing Manager, Chester Town Hall

Alice Richardson is a venue and events professional who has successfully transferred the creativity, pace and commercial mindset of the festival industry into the management and promotion of historic public venues. As the lead for Chester Town Hall, she is passionate about finding new ways to activate spaces, attract diverse audiences and create memorable experiences.

Drawing on her background in large-scale events and festivals, Alice brings fresh perspectives on venue utilisation, customer experience and commercial growth, helping one of the region's most iconic civic buildings evolve to meet the needs of modern event organisers while retaining its unique heritage and character. Her approach combines commercial thinking with a strong focus on community value, ensuring Chester Town Hall remains a vibrant and relevant destination for conferences, celebrations and cultural events.

Switch — Venue Management & Booking Software