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Know Your Numbers: How to Price Events for Profit in a Cost-Conscious Market Webinar
📅 Date: 3 June 2026
🕒 Time: 3:00–4:00 pm
💻 Location: Online
With rising costs and increasingly price-sensitive customers, the days of easy profit margins are behind us. The key question is: are your events still making money—and do you know how to tell?
We often focus on keeping our calendars full—but are we choosing the right events? Do they truly fit our business, offer long-term value, and generate meaningful revenue or profit? Without asking these questions, it’s easy to stay busy without being profitable. That’s why understanding the true profitability of your events is so important.
In this practical webinar, we’re joined by Melissa Sobo, Director of Sales at Nottingham Venues, to break down the true cost of delivering events. Together, we’ll walk through how to assess profitability, build smarter pricing strategies, and package your offers in a way that wins business while protecting your bottom line.
Join us as we guide you step-by-step through the process—so you can gain clarity, confidence, and control over your event profitability.
🕒 Time: 3:00–4:00 pm
💻 Location: Online
With rising costs and increasingly price-sensitive customers, the days of easy profit margins are behind us. The key question is: are your events still making money—and do you know how to tell?
We often focus on keeping our calendars full—but are we choosing the right events? Do they truly fit our business, offer long-term value, and generate meaningful revenue or profit? Without asking these questions, it’s easy to stay busy without being profitable. That’s why understanding the true profitability of your events is so important.
In this practical webinar, we’re joined by Melissa Sobo, Director of Sales at Nottingham Venues, to break down the true cost of delivering events. Together, we’ll walk through how to assess profitability, build smarter pricing strategies, and package your offers in a way that wins business while protecting your bottom line.
Join us as we guide you step-by-step through the process—so you can gain clarity, confidence, and control over your event profitability.
More Details
Speakers:
Ross Cox- Co-Founder, Dispace
Ross Cox is Co-founder of Dispace, the team behind Switch venue management software, and an experienced sales and commercial professional with a track record of unlocking revenue and profitability opportunities for organisations.
Known for combining strategic thinking with a practical, no-nonsense approach, Ross focuses on improving margins, increasing utilisation and creating sustainable income streams. He brings a refreshingly honest perspective on what drives profitability in the real world — balancing commercial ambition with operational reality.