
Webinar: Finally, an AI Use Case That Delivers: Your Martyn’s Law Planning Strategy
🕒 Time: 3:00–4:00 pm
💻 Location: Online
It’s 2-for-1 on your big priorities. First, discover how to extract real value from AI by mastering the art of prompt writing. Second, walk away with an initial Martyn’s Law planning strategy tailored for venues. In this free webinar, AI expert Matt Neal (AI Pro), alongside Emily Walker from Switch, will demonstrate live how ChatGPT can generate a checklist, project plan, draft documents, and stakeholder emails. You’ll also leave with a reusable prompt framework you can apply to compliance, operations, sales, and marketing challenges across your venue.
Speakers:
Matt Neal-AI trainer, strategist and agent builder and Founder of Artificia1
Matt is an AI trainer, strategist and agent builder – he founded Artificia1 with one mission: to help people achieve more through the adoption of AI in a secure, human-centred and trustworthy way. With 20 years in technology which started in a PC repair shop at 15, Matt has worked for businesses of every size, from under 100 people, all the way through to corporate giants at the top of the FTSE 100. An LLM enthusiast, Matt has been using ChatGPT since the day it was released and participated in the Microsoft closed beta programme prior to the M365 Copilot release. When Matt isn’t building automated solutions or teaching others how to use AI tech, he’s usually somewhere near a racetrack and likely in his Mazda, which he races in a single make series, 5Club.
Emily Walker – Customer Success Manager at Switch
With over 10 years in the events industry, Emily has delivered everything from high-impact conferences to unforgettable awards nights. At Switch, she’s more than a project planner—Emily partners closely with clients to ensure they get maximum value from the platform.
Whether she’s sharing the latest product updates, offering proactive support, or tailoring guidance to fit each organisation’s goals, Emily is known for turning challenges into action plans and making event tech feel less daunting—even for the most traditional teams.
Emily also champions event safety through her work with the Martyn’s Law working group, helping clients and industry peers navigate this essential legislation.
Previously Head of Events at Conference Care, she led live and virtual delivery, managed multi-functional teams, and drove innovation. With deep industry experience and a passion for planning (Disney holidays included) and spending time with her children Edison and Elodie, her love for planning extends far beyond work—it’s a way of life.